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Forest Events

An event business with a premium eye, given a rental store to match.

Client:
Forest Events
Year:
2023
Services:
  • Brand strategy
  • Brand identity
  • UX/UI design
  • Shopify development
  • Copywriting
  • Process optimization
The Forest Events wordmark with its rose in white over pink roses

Overview

Forest Events is Esther Müller's event business in Roggwil, Thurgau, known for its aesthetics and its attention to detail. Demand was rising while orders still ran by hand and by phone. We made the brand, designed and built a Shopify rental store, wrote its words and set up the process behind it.

A brand that mirrors
the founder's eye

We created the brand to mirror Esther's premium aesthetics, from the wordmark with its rose to the FE monogram.

  • Brand strategy
  • Brand identity
The FE monogram with its rose in white over pink ranunculus
The Forest Events wordmark in warm grey on soft rose
The Forest Events stationery on linen: a letterhead, an envelope, business cards and a thank-you card with the wordmark and the FE monogram
Forest Events business cards: the FE monogram blind-embossed on cream cotton paper and printed in cream on rosy brown
A hand holding a Forest Events thank-you card with the FE monogram, garden roses on linen below

A rental store,
from home page to checkout

We designed and built the store on Shopify and wrote its copy. Clients move through the collections with ease, and cakes can be ordered to their own wishes.

  • UX/UI design
  • Shopify development
  • Copywriting

Rentals that run on their own

We built a rental calendar and tailored shipping, and tested every step from home page to checkout. Orders now come in through the store, not by hand and by phone.

  • Shopify development
  • Process optimization

On her new store

The transformation of the store has exceeded my expectations - it's simply beautiful. It's precisely what I envisioned and more. My heartfelt thanks to everyone for their exceptional work. I'm excited about the future and look forward to our continued partnership.

Esther Müller Founder of Forest Events, Forest Bakery and event-index.ch, Roggwil, Thurgau

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