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IRÄYE Skincare

Lymphatic skincare from Zürich, lit where the lymph flows.

Client:
IRÄYE
Year:
2024-2026
Services:
  • Art direction
  • Custom Shopify store design
  • Shopify development and backend
  • Content production
  • 3D product animation and renders
  • Performance marketing

Overview

IRÄYE is skincare from Zürich built on lymphatic science, founded by two doctors and backed by more than 20 years of research at Harvard and ETH Zürich. Its creams win against the biggest names in beauty: annabelle's jury chose The Rich Cream over Lancôme, Dior and Sensai for its Prix de Beauté 2026, and Grazia named Eye Revive the best of 18 eye creams it tested. We designed and built what we made for it around one idea, light placed where the lymph flows, from the shoot and the 3D to a new Shopify store and its ads.

Light placed where the lymph flows, on the jaw, the neck and the eyes

Before any page, we set the look. Models in one hard side light, the product placed exactly where it works. Pictures, films and 3D all come from that one decision, so the brand reads the same wherever it appears.

  • Art direction
  • Photography
  • Film
A woman rests the IRÄYE jar on her shoulder against the jaw in hard side light
Light rakes across the neck of a woman in profile
A woman in profile, eyes closed, holds the Eye Revive bottle up

One hard side light, set on the zones the products work on: the jaw, the neck, the skin under the eyes.

Light

A shop that keeps the studio's light, from the home page to every collection

We designed and built a custom Shopify store that keeps the calm of the shoot on every page. The home page opens on the Eye Revive Cream, modelled in 3D down to the embossed mark and the light in the frosted glass. Every collection follows the same rhythm of picture and product.

  • Custom Shopify design
  • 3D product animation
  • Shopify development
The Cream product card over the IRÄYE wordmark
The collection page, top to bottom
The mobile menu over a model's hair

Product pages that show the science at a glance, beside the skin it is for

On every product page the essentials come first. What it does, where it works and how to use it, right beside the skin it is made for. The same order holds on desktop and mobile, so no one has to hunt for the facts.

  • UX design
  • Product pages
A hand holding a phone with our mobile page over a stone basin
Currency, product and journal panels beside a model
Three mobile screens on brown

The store ships from three warehouses, and IRÄYE's own team runs it day to day.

Shopify

The science and the two doctors behind it, told as a story you scroll

Decades of research became a story you scroll. How the lymphatic system works, why it matters for the skin, and the two doctors behind the formulas, clear enough for a first visit and precise enough for an expert.

  • Brand storytelling
  • Web design
I AM, I CAN, IRÄYE type block with a model inset
A glass tube of clear liquid on sand
The founders page on desktop and mobile

An eye care campaign in soft daylight, the product held where it works

The look grew with the range. For the eye care campaign we shot two women, alone and together, in soft daylight, with each product held where it works, under the eyes and along the cheek.

  • Campaign shoot
  • Art direction
  • Photography
Two women cheek to cheek, one holding the Eye Revive Cream
A woman holds a yellow gua sha stone at the corner of her eye in the sun
A line of cream under the eye, close up
A woman rests her cheek on her hand, the bottle at her jaw

The Rich Cream launch at Swiss Derma Clinic in Zürich

In September 2025 IRÄYE launched The Rich Cream with an evening at Swiss Derma Clinic in Zürich. We photographed and filmed it, from the talk and the treatments to the guests leaving with their bags.

  • Event photography
  • Event film
The Swiss Derma Clinic sign lit on a white wall
A guest rests with closed eyes during a neck massage at the launch
A face massage with closed eyes at the launch
Guests gather for the talk at the launch
The IRÄYE shelf at the launch at Swiss Derma Clinic, a #longevity card among the jars and bottles
A guest, seen from behind, films the IRÄYE shelf on his phone at the launch
Five guests in the hallway with their IRÄYE bags
The Rich Cream jar in front of the campaign poster

Ads that open Black Friday early and lead with IRÄYE's awards

We make and run IRÄYE's ads, with AI content production next to our own shoots. For Black Friday three women hold the Eye Revive Cream over one eye and invite people in before everyone else. Other ads lead with the press: Grazia's best eye cream out of 18 tested, and two 2026 awards for The Rich Cream.

  • Ads creative
  • AI content production
  • Performance marketing
  • Paid social
Our Black Friday ad, before everyone else: a woman holds the Eye Revive Cream over one eye in warm shadow
Our Black Friday ad: the Eye Revive Cream held over one eye, sign up for private access and a gift
Our Black Friday ad: a woman with silver hair holds the Eye Revive Cream over one eye
Our ad for the Eye Revive Cream: Grazia tested 18 eye creams and named it the best overall
Our ad for The Rich Cream: winner twice in 2026
Lina Rassi, CEO of IRÄYE, at the launch at Swiss Derma Clinic

On our Shopify design and development work

I was super happy to have you [Tuan] and Kristina leading this project for our brand. Such a professional duo and very complementary!! You shined on both aesthetics and technicalities. A dream!!

Lina Rassi CEO, IRÄYE Skincare

Still working together, as IRÄYE's ongoing partner

The work goes on. We run IRÄYE's paid media, shoot and produce its content, and keep the Shopify store growing, from new pages to campaign launches.

  • Performance marketing
  • Ads creative
  • Content production
  • Creative direction
  • Photography
  • Shopify development
  • Store support

More work