01

THE MISSION

The Universität St. Gallen (HSG) needed to overhaul its outdated online shop, which featured a complicated backend and led to inefficient workflows, particularly in accounting and administrative tasks.

The goal was not only to modernize the shop’s appearance but also to streamline backend processes, ensuring smooth, automated workflows while maintaining the institution’s well-established branding and putting its people—students, alumni, and staff—at the center of the experience.

02

THE OUTCOME

Our team reimagined hsgshop.ch by migrating it to Shopify, transforming both the user-facing interface and the backend operations.

The custom design embraced HSG’s signature green and “impact space,” preserving its established identity while incorporating modern, user-friendly eCommerce features. We focused on creating a seamless experience for the HSG community, with intuitive navigation and appealing design elements.

On the backend, we implemented Shopify’s robust tools to streamline workflows, integrating the platform with HSG’s accounting systems to automate processes, reduce manual tasks, and improve overall efficiency.

With an 88% increase in conversion rate, a 3.5% overall conversion rate, a 50% boost in average order value, and order processing nearly 100% faster, the solution we provided ensured a seamless and high-performing B2B and D2C eCommerce experience.

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The custom design embraced HSG’s signature green and “impact space”

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03

THE MISSION

The new Shopify store not only delivers a refreshed, modern design aligned with HSG’s established identity but also enhances the overall shopping experience for students, alumni, and staff.

By automating processes and simplifying backend management, the university staff saved valuable time and resources. Additionally, Shopify POS integration and custom app development further streamlined both the online and physical retail operations, fostering a stronger sense of community and making it easier for everyone to engage with the university through merchandise. The result is a platform that balances tradition with modern efficiency, providing a dynamic, inclusive, and accessible shopping experience for all.

CLIENTS
ABOUT
US
CLIENTS

I find the intuitive usability remarkable. It achieves the perfect balance between modern design, a corporate look, and a cool aesthetic. This combination has not only exceeded my expectations but also ensured that using it is not just efficient but also pleasant and appealing. Thank you for the great work!

Melanie Grabher

Lead HSG Shop & E-Commerce

US
CLIENTS
ABOUT
US
04

Preserving

HSG
heritage

The HSG Shop’s design incorporates the university’s signature green and iconic “impact space” design element, representing its established and well-recognized branding.

These elements were carefully integrated to reflect the tradition and values that have shaped HSG, ensuring the shop feels familiar and authentic to its diverse community.

05

At the heart of this project was the community of HSG. The shop was designed with the people of the university in mind, fostering a sense of connection and strengthening the university spirit.

By putting the needs of students, alumni, and staff at the center, we aimed to create a platform that not only serves as an online shop but also reinforces the sense of belonging and community within HSG.

People

centered
design

06

We introduced modern, user-friendly eCommerce features while maintaining HSG’s traditional branding.

The focus was on ease of navigation and seamless functionality, delivering an intuitive, hassle-free shopping experience that feels fresh yet rooted in HSG’s heritage.

A
modern

shopping
experience

07

Breaking

Stereotypes

The shop design aimed to break away from any elitist perceptions. Instead, the goal was to create an inclusive space that reflects the true values of HSG - community, accessibility, and pride in being part of something bigger.

This new online platform is a reflection of HSG’s commitment to its people, providing an experience that is both welcoming and representative of the university’s forward-thinking spirit.

RESULTS

Increased Conversion Rate

88%

Conversion Rate

3.5%

Increased Average Order Value

50%

Faster Order Processing

100%

More
Case
Studies

ALL PROJECTS
ALL PROJECTS

Content Portfolio

Top tier content is the most impactful aspect of any brand.

Forest Events

Building an Aesthetic Custom Rental Platform on Shopify.

Herz an Herz

A Seamless Omni-Channel Experience with Shopify / POS

Let’s bring HEART and FUN back into business.

Beyond sleezy sales tactics and surface-level engagement, we stand for empathy, authenticity, and originality.

Kristina & Tuan,
The Founders

Connect with us if you

want to be a digital icon.
want to establish a strong brand DNA.
value our technical expertise.
don't want to handle multiple agencies.
CONNECT WITH US
CONNECT WITH US