IRÄYE

IRÄYE:

A

Digital

Transformation

for

a

Pioneering

Skincare

Brand

Client:

IRÄYE Skincare

Services:

Custom Shopify Design

Shopify Development

3D Animation

Content Production

E-Commerce Management

Field:

Beauty, E-Commerce

01

THE MISSION

IRÄYE Skincare, the pioneering, first-of-its-kind lymphatic skincare brand, needed to transform its digital presence. The previous website lacked the immersive experience required to reflect their patented technology and premium appeal.

The project required:

A design bridging the physical and digital product experience.
New content production (model and product photos, videos, and AI visuals)
A robust backend that could support multinational fulfillment with three warehouse integrations.
B2B functionality for seamless wholesale order management.

02

THE OUTCOME

We elevated IRÄYE’s digital presence, crafting a custom Shopify store that seamlessly merged a captivating front-end with a robust backend.

Our design captured IRÄYE’s essence, with the theme of light symbolizing their advanced skincare technology and luxurious appeal. The product pages were carefully structured to present all key information at a glance for an effortless user experience. Complementing this, we produced model and product photography, videos, and AI-generated visuals, all directed to embody the lymphatic system, elements of light, and scientific precision.

On the backend, we implemented a streamlined Shopify setup, supporting operations across three warehouses and allowing IRÄYE’s team to independently manage their store.

This resulted in a 58% increase in sales, a 40% improvement in conversion rates, 45% more orders, and a 16% boost in average order value, providing a strong foundation for future growth.

03

THE MISSION

The new Shopify store not only delivered a refined design aligned with IRÄYE’s luxury brand but also enhanced the overall user experience globally.

By combining engaging content production with a user-centric design, we created a platform that showcased IRÄYE’s unique story and patented technology. The backend improvements, including warehouse integration and essential Shopify apps, made operations smoother and empowered the team to handle tasks efficiently. The result is an elegant, science-driven, and highly functional ecommerce experience, positioning IRÄYE as a leader in beauty innovation.

CLIENTS

ABOUT

US

CLIENTS

I was super happy to have you [Tuan] and Kristina leading this project for our brand. Such a professional duo and very complementary!! You shined on both aesthetics and technicalities. A dream!!

Lina Rassi

CEO, IRÄYE Skincare

US

CLIENTS

ABOUT

US

04

3D

Innovation

in

Focus

A key highlight of the new IRÄYE site is the 3D animation of the Eye Revive Cream, featured prominently on the homepage. This lifelike model showcases every intricate detail, from the embossed logo to the way light reflects on the glass, creating a near-tangible digital experience that elevates product presentation.

IRÄYE’s integration of 3D technology positions them as one of the first beauty brands to embrace this innovation, reflecting their pioneering spirit and dedication to cutting-edge, science-driven skincare.

05

We led the entire content production for IRÄYE, from art direction to execution. The visuals showcased the products’ skin-sculpting properties, using natural light and shadow to emphasize targeted lymphatic areas and highlight the luxurious essence of the brand. This cohesive approach created a refined aesthetic that aligns with IRÄYE’s commitment to innovative and effective skincare.

We also integrated AI-generated visuals that reinforced the themes of light and scientific precision, adding an additional layer of sophistication.

New

Content

-

Lights,

Shadows

and

AI

06

At the heart of the experience is IRÄYE’s focus on relatable beauty and genuine skin health. We showcased diverse models and real customers to emphasize that everyone’s beauty is unique and rooted in healthy skin. The content also featured before-and-after images from authentic studies, reinforcing IRÄYE’s commitment to transparency and proven results.

By integrating real stories and outcomes, we created a platform that not only highlights IRÄYE’s values but resonates deeply with their audience.

Real

People,

Real

Results

07

Celebrating

IRÄYE’s

Story

The new design paid tribute to IRÄYE’s unique journey, marked by years of dedicated research and groundbreaking discoveries. We focused on communicating their scientific achievements and the power behind their patented Lymphactive™ technology. This story-driven approach reinforced the brand’s identity as a leader in efficient, results-driven skincare.

Every visual and detail was chosen to echo IRÄYE’s legacy of innovation and the efficacy of their products, creating a digital space that celebrates their science-backed, transformative impact on skincare.