Beyond sleezy sales tactics and surface-level engagement, we stand for empathy, authenticity, and originality in design and marketing.
OVERVIEW
In 2017, Rosenmond founders Kristina and Tuan, then students at the University of Zurich, launched Yoyoni, an e-commerce venture that later became foundational to Rosenmond Agency. This step into the digital realm, focusing on women's health and wellness, provided crucial insights and shaped the strategies at the heart of Rosenmond’s future successes.
THE OUTCOME
Yoyoni's journey spanned from company establishment to international expansion. Key focuses included branding, user-friendly UX/UI design, comprehensive online shop development, diverse marketing strategies, and effective customer service implementation.
THE IMPACT
Yoyoni's ascent in the e-commerce realm featured a business model expansion across the DACH and EU regions, achieving a 4.9% conversion rate with the Shopify built, and widespread recognition. Notable partnerships with leading brands were formed, demonstrating the effectiveness of strategic branding and user experience design in driving business growth.
SERVICES PROVIDED
BRANDING
ECOMMERCE
UX/UI DESIGN
SHOPIFY DEVELOPMENT
DIGITAL MARKETING
CONTENT PRODUCTION
KRISTINA AND TUAN REFLECT:
"Scaling Yoyoni was a crucial lesson in the importance of a coherent and visually engaging digital brand experience. Looking back, our initial work and branding was quite modest, yet it still managed to capture significant market attention. Now, with over half a decade of expertise, we are applying these valuable insights, combined with our outstanding and incredibly skilled team, to achieve greater successes for our clients.”
BRAND IDENTITY & STRATEGY
"Yoyoni's branding, centered on natural women's health, seamlessly blended holistic well-being and accessibility with a touch of education, defining its online presence.”
SCALING AND INTERNATIONAL EXPANSION
A pivotal moment in Yoyoni's evolution was its expansion from local to international. This strategic move required not only an understanding of diverse customer needs but also the implementation of a sophisticated e-commerce system designed to seamlessly handle complex and varied demands. This focus was complemented by a dedicated approach to social media and content production, establishing Yoyoni as a leading brand in women's health and wellness.
OPERATIONAL EXCELLENCE: LOGISTICS AND CUSTOMER SERVICE
As Yoyoni grew, so did the need for efficient logistics and customer service operations. The focus was on developing a system that could manage international shipping and fulfillment seamlessly. Additionally, establishing a responsive customer service framework was crucial in building trust and loyalty among Yoyoni’s growing customer base.
IMPACT AND GROWTH: MEASURING SUCCESS
Yoyoni’s success was evident through its impressive conversion rates and brand recognition in the German-speaking market. Its growth was further validated by partnerships with notable names in the industry like Digitec Galaxus, Amorana, Babymarkt, Ladyplanet, DM Drogerie and more, demonstrating Yoyoni’s standing as a reputable and trusted brand in women’s health and wellness.
A Template for Success in E-Commerce and Digital Business Growth
Yoyoni’s journey from a university project to an international e-commerce success story is a testament to strategic planning, innovative branding, and a deep understanding of the target market. The platform stands as a model for how businesses can achieve growth and recognition by focusing on branded user experience, educational value, and operational efficiency.
During the COVID-19 pandemic, a pivotal realization dawned upon the founders: relying on a single income stream, especially one tied to a supply chain beyond their control, was too risky. This insight spurred a strategic shift. Since then, they've applied the successful concept to other ventures, assisting clients in expanding their businesses through comprehensive 360° Digital Brand Experiences. This approach has not only immensely diversified their portfolio but also fortified their resilience in the face of market uncertainties. This is how Rosenmond was born.
ROSENMOND
2023
Let’s bring HEART and FUN back into business.
Kristina & Tuan,
The Founders
Connect with us if you
value our female-centric approach.
want to establish a strong brand DNA.
don't want to miss out on opportunites.
are curious, fun and open-minded.
